Product › Overview
Product · Know A click tells you which ad was pressed. A conversation tells you why. What someone wants, what would stop them buying, and what they compared you against — because they said so, not because a model inferred it.
A transcript is not a lead The hard part A form hands you five clean fields. A conversation hands you twenty free-form minutes: two stakeholders, background noise, a budget named three times with three different numbers. Summarise that and you get a tidy paragraph of the same mess. Speakers separated Who said what, and who decides. Conflicting mentions reconciled Evidence recorded, not averaged away. Intent tracked as it moves Not snapshotted at the end. Every signal bounded Validated before it touches a score. The difference between what was said and what it is worth.
One conversation, five answers The yield All of it from a single finished conversation, and none of it inferred from a click path.
Qualified while they are interested Qualification The agent asks what a good rep would ask: what, by when, on whose budget, and who else decides. Nothing waits in a queue to be qualified on Monday.
Attribution nothing else can produce Attribution Every other model infers intent from behaviour. This one has the buyer's own sentence. Why they came Not the last touch that happened to be measurable. What nearly stopped them The objection in their words, countable across every conversation this month. Which campaign produced customers Not which produced clicks. Who they compared you against Named by the buyer, not guessed from a referrer.
Where the next hour should go Prioritisation The point of scoring is choosing between forty leads, not describing one. Each lead arrives with a quality index, a value calibrated against deals you actually closed, and its history — how many conversations, what changed between them, whether this person has bought before. The rep opens a sorted list. The statistics under that index are set out in Scoring & Pricing ; how the numbers on an open lead explain themselves, and which leads they are compared against, is in Working a Lead .
Into the tools your team already uses Where it lands Leads sync to your CRM under the fields and tags you choose; hot ones raise an alert on the channel the team already watches. A judgement nobody sees changes nothing.
A brief, not a transcript The deliverable Every conversation ends as a brief: what they explored and liked, what they asked, what was scheduled, and the next step — organised for whoever picks it up. Follow-up starts warm.